BUYING ART – Beyond the Price Tag

There’s an old myth that continues to linger in the world of interiors and investment: “Art is only for the rich.” A sentiment passed down, whispered in galleries, or assumed from the headlines — especially when yet another rare painting is sold at an international auction for a price higher than a beachfront villa.

In recent years, we’ve seen works by the likes of Basquiat, Picasso, or even emerging Arab artists, go under the hammer for millions. Art fairs dazzle with eye-watering price tags, galleries showcase pieces behind glass barriers, and society associates serious art collecting with power, prestige, and privilege.

But here’s the truth that rarely makes the headlines: You don’t have to be rich to buy great art.

In fact, the most rewarding art purchases are often not the most expensive — but the most personal.

Whether you live in a minimalist apartment in Muscat, a beachfront villa in Jeddah, or a penthouse in Doha, the beauty of art lies in its ability to reflect you — your journey, your taste, your temperament — and not the number on its price tag.

Breaking the Myth: The Million-Dollar Distraction

Let’s first address the elephant on the wall — the “million-dollar” art myth.

Yes, high-net-worth individuals often splurge on art. They may acquire a rare painting through a blue-chip gallery or pick up a coveted piece at Christie’s or Sotheby’s for a staggering amount. But what many don’t realize is that these sales often involve massive markups, hefty gallery commissions, and auction house fees that drive the final price several times higher than what the artist originally received.

Much of this world is about investment speculation, status signaling, and sometimes even tax planning — rather than a passion for the art itself. In many cases, the buyers don’t even meet the artist or understand the emotional narrative behind the piece.

So, should we feel disheartened? Quite the opposite.

Because in stepping away from that world, we can discover something far more intimate and rewarding: Art that moves you — and that you can afford.

The Rise of Accessible Art

A silent revolution is unfolding across the GCC — from street art festivals in Sharjah, to underground artist collectives in Kuwait, to art pop-ups in Manama and Salalah. A growing number of artists are creating bold, emotional, original works — and selling them directly to buyers, bypassing the traditional gallery system.

These are not photocopied prints or generic décor pieces. These are authentic, soul-stirring creations — often priced between OMR 30 to 500 (or USD 100 to 1,500) — and each one tells a story.

Platforms like Instagram, Etsy, Behance, and even curated GCC art platforms such as Tashkeel, Hunna Art, or The Art Space in Bahrain are now brimming with emerging artists. Many accept commissions. Some even let you visit their studios.

And the best part? You get to support a living artist, foster cultural dialogue, and bring home a piece that feels like it was made for you.

Choosing Art That Speaks to You

Art shouldn’t intimidate. It should comfort, inspire, provoke, or soothe. The only person it must impress is you.

Here are some guiding thoughts when choosing a piece:

• 🎨 Emotion over artist: Don’t worry about the name. Ask yourself: Does it make you feel something? Does it remind you of a memory, or an emotion you’ve felt?
• 🖌️ Color & composition: Choose colors that complement or contrast with your interiors. Large, textured strokes may add energy, while soft palettes can create calm.
• 💬 Storytelling: A great piece often has a story — whether it’s from the artist, the inspiration, or your interpretation. That story becomes part of your space.

Buying art is not unlike dating — when you know, you know. And once a piece “speaks” to you, you’ll never un-hear it.

Integrating Art into Your Home

Once you’ve found a piece that speaks to you, it deserves the right place in your home — not just nailed up anywhere like an afterthought.

1. Find the Right Spot

• Living room focal walls, dining backdrops, bedroom headboards, and entry foyers are classic locations.
• Avoid direct sunlight or moisture-prone walls (like near AC vents or bathrooms).
• Let the piece breathe — don’t crowd it with shelves or décor clutter.

2. Eye-Level is Key

The ideal viewing height is 145–155 cm (around 57–60 inches) from the floor to the center of the artwork — the average human eye level.

If it’s a series or gallery wall, align the midpoints, not the tops.

3. Lighting Matters

• Use adjustable spotlights or picture lights to bring your artwork alive at night.
• Avoid harsh fluorescent lighting — warm tones work better for texture and mood.

4. Mix Media

Don’t feel boxed in. Mix canvas with prints, textile art, sculptures, ceramics, and even calligraphy panels.

In the GCC, traditional Islamic art can beautifully blend with modern abstract works, creating a rich cultural dialogue across your walls.