From Engineer to Restauranteur: The Passion-Fueled Journey of Mr. Mustaf Iraqi

In the bustling world of hospitality, few stories resonate as deeply as that of Mr. Mustaf Iraqi, the visionary behind Embers Wood Fired Restaurant and Iraqi Style Restaurant.

A qualified engineer by profession, Mustaf made the bold decision in 2015 to pivot from construction sites to culinary experiences.

What began as a career shift soon evolved into a fulfilling passion—and today, he stands proud as a successful entrepreneur who has found both purpose and satisfaction in his work.

“Our business model is simple—give every customer an unforgettable experience,” shares Mustaf. “It all begins with a warm welcome, a well-designed ambiance, effective cooling, and comfortable seating. But of course, the soul of the restaurant lies in the food.”

Quality is non-negotiable at Mustaf’s restaurants. From farm to fork, there is a deep commitment to sourcing fresh ingredients—particularly Omani produce whenever possible. The chefs are trained to uphold the highest standards, ensuring that meats, fish, chicken, and vegetables are always fresh, and every dish served is nothing short of exceptional. And the cherry on top? “Customer service that leaves guests full, content, and smiling.”

Yet, Mustaf is quick to point out that success in business is not a one-time event—it’s a continuous journey. “In hospitality, nothing can be taken for granted. One small slip in quality or service can turn the tide. Consistency is the real game-changer.”

He emphasizes the need for direct involvement, daily oversight, and ongoing team training. “You can’t just delegate and disappear. Vigilance and passion are daily duties.”

At the heart of his philosophy is customer care. “If you treat every guest like royalty, they become your ambassadors. A happy customer will market your brand far better than any billboard.”

To aspiring entrepreneurs, Mustaf offers a dose of real talk: “The hospitality business looks glamorous, but it’s tough. It demands weekends, holidays, and time away from family. It’s stressful and fast-paced—but if you have the passion, resilience, and the drive to learn finance, marketing, and management, then it can also be incredibly rewarding.”

Mustaf Iraqi’s journey reminds us that when passion meets purpose, stories become legacies—and that in hospitality, success is served one satisfied customer at a time.