SAIF AL MANJI – The Visionary Behind Kidsity, Oman’s Leading Kids Edutainment Center
Saif Al Manji, the dynamic Omani entrepreneur and founder of Kidsity, has revolutionized the landscape of children’s edutainment and STEAM (Science, Technology, Engineering, Arts, and Mathematics) education in Oman. In this exclusive feature, Saif shares insights into his inspiring journey, offers valuable advice for aspiring entrepreneurs, and provides a glimpse into the secrets behind Kidsity’s success.
Conceptualization and Founding of Kidsity
Kidsity was founded with a visionary mission—to bridge the gap in STEAM education for children in Oman. Saif recognized the critical importance of experiential learning in early childhood development and envisioned a center where kids could explore, innovate, and cultivate essential life skills through hands-on activities.
“The idea was born from a passion for education and a desire to prepare future generations for an ever-evolving world,” shares Saif. “We wanted to create a space where learning is fun, engaging, and impactful.”
Innovative Business Model
Kidsity operates on a multi-revenue stream business model that includes:
- Walk-in Classes: Daily interactive workshops covering robotics, coding, arts, and more.
- Seasonal Programs: Summer camps and specialized STEAM boot camps.
- Merchandise Sales: Educational kits and materials for continued learning at home.
- Birthday Parties & Events: Unique, educational celebrations tailored to children’s interests.
- Room and Football Court Bookings: Flexible rentals for workshops and activities.
What sets Kidsity apart is its hands-on, project-based approach, expertly curated curriculum, and emphasis on practical learning. Saif explains, “We focus on fostering innovation and critical thinking through immersive learning experiences, ensuring children stay engaged and motivated.”
Defining Success
For Saif, success goes beyond financial growth. “Success at Kidsity is about impact—seeing children develop curiosity, confidence, and problem-solving skills,” he says. “It’s about inspiring future innovators and creating an educational ecosystem that benefits both the community and the economy.”
A key measure of this success is witnessing students leave Kidsity’s programs with enhanced skills and a newfound passion for STEAM fields.
Building Meaningful Customer Relationships
At the heart of Kidsity’s operations is a strong commitment to customer relationships. Saif and his team prioritize high-quality programs, continuous engagement, and personalized learning experiences.
“We listen to feedback, engage parents by providing insights into their child’s progress, and foster a community through events and networking opportunities,” says Saif. “Our goal is to make learning meaningful, flexible, and accessible for every child.”
Advice for Aspiring Entrepreneurs
Drawing from his experience, Saif offers the following advice to startups and entrepreneurs:
- Solve a Real Problem: “Build a business that addresses a genuine need rather than just following trends.”
- Be Adaptable: “The market and customer needs will change—embrace flexibility and innovation.”
- Focus on Impact: “Financial success will follow when you genuinely create value for your audience.”
- Build a Strong Team: “Surround yourself with passionate, self-motivated individuals who share your vision.”
- Learn from Challenges: “Every setback is an opportunity to grow. Persistence and resilience are key.”
Final Thoughts
Saif’s journey with Kidsity serves as an inspiration for budding entrepreneurs and educators alike. His relentless pursuit of creating value, fostering innovation, and delivering impactful educational experiences exemplifies what it means to be a trailblazer.
As Saif aptly puts it, “Ultimately, success in entrepreneurship comes from passion, problem-solving, and a relentless commitment to delivering value.”
Kidsity continues to pave the way for future innovators, embodying Saif’s vision to inspire and empower the next generation of learners.