Spotlight on Shibu George – Travel Industry Entrepreneur & Founder of SG Technology Consultants, UAE
In this week’s edition of Wind-Down, we shine the spotlight on Mr. Shibu George, a visionary entrepreneur who transformed the disruption of a global pandemic into a launchpad for opportunity. With over two decades of experience in travel technology and e-commerce, Shibu’s journey reflects resilience, innovation, and a deep understanding of evolving industry needs.
During the height of the COVID-19 crisis, when the global travel industry came to a standstill, Shibu founded SG Technology Consultants in UAE. The move, born out of necessity and foresight, showcased not only entrepreneurial courage but also a commitment to solving real-world challenges. What some jokingly refer to as a “C19 Entrepreneur” story has since grown into a thriving global business.
Today, SG Technology Consultants proudly serves over 70 clients across 12 countries, offering a range of tailored services including consultancy, custom software development, marketing management, and a curated selection of leisure products through its innovative travel marketplace, Triphamper.com.
Unlike many in the field, Shibu did not set out to build just another tech company. His business model is centered around pure consultancy and project management within the travel tech domain. SG Technology Consultants does not develop its own products, nor does it compete with technology vendors. Instead, it acts as an enabler—streamlining digital solutions and aligning them with clients’ strategic goals.
What truly sets the company apart is its unwavering commitment to integrity. SG Technology Consultants maintains complete transparency by refusing to accept hidden commissions or referral fees from vendors. This clear ethical stance has been the backbone of the company’s credibility and has helped foster lasting client relationships.
Over time, the firm has expanded into multiple verticals:
- A Software House offering custom development solutions
- A Marketing Management division to support client visibility and growth
- A travel marketplace through Triphamper.com
- And an upcoming Travelogue platform, Dhristi.com, which will launch under the company’s new e-commerce license
For Shibu, success is defined not by profit margins but by the tangible value delivered to clients. He is unafraid to withdraw services that don’t serve the client’s best interest, even if they are profitable. This client-first approach has driven consistent year-on-year growth and a strong reputation within the industry.
Client relationships, according to Shibu, begin with trust and grow with consistency. Many of the company’s long-term partnerships started with small projects and expanded based on the quality and reliability of SG Technology Consultants’ services. The goal is not merely to deliver a solution, but to become a strategic partner in each client’s growth journey.
For startups and aspiring entrepreneurs, Shibu offers grounded advice:
- Be trustworthy—clients who trust you become your biggest promoters
- Don’t undervalue your services—clearly define your pricing and avoid free work
- Add value before you scale—when your offering solves real problems, the business will follow naturally
Notably, SG Technology Consultants has grown without any external funding. Every phase of its development has been self-funded and strategically paced, demonstrating that sustainable, organic growth is not only possible—but powerful.
At Mumayizat, we are proud to collaborate with partners like Shibu George—leaders who bring not just business expertise, but a strong foundation of purpose, innovation, and trust.
Here’s to building more bridges across borders, together.