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ESCAPE & ELEVATE: THE ART OF LIVING IN THE GCC

Editor’s Foreword – August 2025

August in the GCC is a month of contrasts—where the pace of life slows under the desert sun, yet the spirit of exploration, innovation, and indulgence finds new expression. At BUZZAAR, we’ve curated this issue to inspire both your sense of adventure and your comfort at home, delivering a 360-degree take on the lifestyle conversations shaping our region.

We begin with a call to discovery in “Saudi Arabia Awaits: Answer the Land’s Call”, as the Kingdom unveils its dynamic new tourism campaign, inviting the world to experience a land where heritage meets modernity. From there, we trade cityscapes for playfulness in “Rediscover Play: Yas Island & Your Inner Child”, where nostalgia and adventure fuse into a family getaway like no other.

Motorsport fans will feel the rush in “Bahrain at Full Throttle”, a tribute to the nation’s enduring Formula 1 legacy, while architecture enthusiasts can marvel at Oman’s globally recognized museum in “A Gem with Global Acclaim”, a triumph of design and culture.

Closer to home, we explore how design elevates our spaces and lives: “Step onto Luxury: The Carpet Comeback” uncovers how statement rugs are transforming GCC interiors, while “Cool with a View” examines how energy-smart glass facades are redefining sustainable elegance across our skylines.

Of course, lifestyle is as much about care as it is about indulgence. In “Paws & Protection”, we share essential tips to keep your pets safe during the Gulf’s unforgiving summers. And for those dreaming of escape, “Maldives Calling” delivers the ultimate inspiration for your next barefootluxury retreat.

This August, let BUZZAAR be your passport—to places, perspectives, and experiences that celebrate the very best of life in the GCC and beyond.

Saudi Arabia Awaits: Answer the Land’s Call

Exploring the Kingdom’s New Tourism Campaign That’s Redefining Travel in the GCC

Saudi Arabia, long known as the land of ancient deserts, thriving oases, and spiritual significance, is stepping into a bold new era. With its latest tourism campaign, the Kingdom is inviting travelers from across the globe—and especially from its GCC neighbors—to uncover a side of Saudi Arabia that blends heritage, luxury, and adventure like never before.

This isn’t just another tourism drive; it’s part of a sweeping vision—Saudi Vision 2030—to transform the Kingdom into one of the world’s most sought-after destinations. Whether it’s the untouched Red Sea coast, the awe-inspiring ruins of AlUla, or the dazzling megaprojects like NEOM and The Line, the campaign is designed to showcase Saudi Arabia as more than just a destination: it’s an experience, a story waiting to be lived.

The Campaign: A New Invitation to the World

The campaign, launched under the umbrella of the Saudi Tourism Authority, centers on one powerful message: “Saudi Arabia Awaits.” The visuals feature sweeping drone shots of the Kingdom’s breathtaking landscapes—from the fiery dunes of the Rub’ al Khali (Empty Quarter) to the futuristic skyline of Riyadh—and stories of travelers finding moments of wonder, connection, and surprise.

The message is clear: Saudi Arabia is no longer a mystery reserved for the few. It’s a land of open horizons where history, culture, and innovation meet. With relaxed visa policies (including the eVisa available to over 60 countries and GCC residents), and a strong push toward sustainable tourism, Saudi Arabia is now accessible like never before.

Destinations that Speak to Every Traveler

The campaign highlights a diverse array of experiences, designed to appeal to different types of travelers—luxury seekers, culture enthusiasts, thrill-seekers, and families alike.

  1. AlUla: The Open-Air Museum of Time Once a hidden gem, AlUla has become a centerpiece of Saudi tourism. The UNESCO World Heritage site of Hegra (Madain Saleh), with its Nabatean tombs carved into rose-colored sandstone cliffs, evokes the grandeur of Petra, but with far fewer crowds. Beyond the ruins, the Maraya Concert Hall—a mirrored architectural marvel reflecting the desert’s beauty—has made AlUla a hotspot for cultural festivals, concerts, and luxury getaways.
  2. The Red Sea Project: A New Coastal Paradise Saudi Arabia’s pristine Red Sea coastline, with more than 90 untouched islands, is at the heart of the Kingdom’s luxury tourism ambitions. The Red Sea Project, slated to feature ultra-luxury resorts, world-class diving, and eco-conscious developments, is designed to rival the Maldives— only a short flight away for GCC travelers.
  3. Riyadh & Jeddah: The Cultural Pulse While Riyadh continues to evolve into a modern metropolis with megaprojects like King Salman Park and Diriyah Gate, Jeddah blends its rich history with a cosmopolitan vibe. The Jeddah Corniche, Al-Balad historic district, and the Jeddah Season festival (packed with concerts, sporting events, and street performances) highlight the Kingdom’s new cultural openness.
  4. Adventure Beyond Imagination For the thrill-seekers, Saudi Arabia’s landscapes offer unparalleled adventures. Hike through the Asir Mountains, dive among coral reefs teeming with life in the Red Sea, or camp beneath the stars in the expansive Empty Quarter. Soon, even skiing will be possible at Trojena, the futuristic winter sports resort being built as part of NEOM.

The GCC Connection: Why Now is the Time to Visit

For travelers across the GCC, Saudi Arabia’s new campaign comes as a timely invitation. With increased direct flights, cross-border road trips, and shared cultural ties, visiting the Kingdom has never been easier. Events like MDLBEAST Soundstorm and Formula 1 races are also transforming the Kingdom into a hub for global entertainment, appealing to a younger, cosmopolitan audience across the GCC.

Quick Facts for GCC Travelers

  • eVisa Ready: Apply online, approval in minutes.
  • Flight Time: Under 2 hours from most GCC hubs.
  • Seasonal Highlights:
    • Winter (Oct–Mar): Best weather for exploring.
    • Spring (Apr–May): AlUla events & desert blooms.
    • Summer (Jun–Sep): Red Sea & Asir Mountains for cooler escapes.
  • Upcoming Must-See Events: MDLBEAST Soundstorm, Jeddah Season, Formula 1.

Rediscover Play: Yas Island & Your Inner Child 🎢

Where nostalgia, adventure, and family fun collide in Abu Dhabi’s entertainment capital.

In the fast-paced world we live in, it’s easy to forget what it feels like to simply play. To let go of schedules, responsibilities, and screens, and to immerse yourself in a world of color, laughter, and pure excitement. Enter Yas Island, Abu Dhabi’s glittering playground, where travelers of all ages can reconnect with their inner child—and bring the whole family along for the ride.

For years, Yas Island has been synonymous with thrilling attractions, luxury experiences, and a dash of glamour. But today, the destination is leaning into a powerful idea: that every adult deserves to feel the joy of childhood again.

The Playground of the UAE

Located just a short drive from Abu Dhabi International Airport (and under an hour from Dubai), Yas Island is more than just a resort hub; it’s a world-class entertainment district. The heart of the island’s charm lies in its ability to create shared experiences where adventure knows no age.

Theme Parks that Spark Wonder

  1. Ferrari World Abu Dhabi: Speed Meets Spectacle Home to the world’s fastest roller coaster, Formula Rossa, this park is as much about adrenaline as it is about Italian design and flair.
  2. Yas Waterworld: A Splash of Adventure Inspired by Emirati pearl-diving heritage, it’s home to over 40 rides, slides, and attractions. From the gentle Al Raha River to Dawwama, the world’s largest six-person tornado water coaster, there’s a thrill level for everyone.
  3. Warner Bros. World Abu Dhabi: Cartoons Come to Life Step into the worlds of Looney Tunes, Tom & Jerry, Scooby-Doo, and even Gotham City with Batman. The fully indoor park is perfect for GCC summers.

Why Yas Island Appeals to the Inner Child

There’s something profoundly rejuvenating about hurtling down a water slide, chasing cartoon characters for selfies, or screaming your lungs out on a roller coaster. It’s a reminder of simpler times, before boardrooms and email chains. Yas Island creates that bridge: a shared joy where laughter is the universal language.

Quick Picks on Yas Island

Top 3 Family Must-Dos:

    1. Ride the Formula Rossa (Ferrari World) – 0 to 240 km/h in under 5 seconds!
    2. Drift along the Al Raha River at Yas Waterworld.
    3. Catch the Scooby-Doo Spooky Coaster at Warner Bros. World.

Bahrain at Full Throttle: The Formula 1 Legacy 🏎️

How the Kingdom became the beating heart of motorsport in the Middle East

When Bahrain first hosted a Formula 1 Grand Prix in 2004, it wasn’t just the roar of engines that echoed across the desert—it was the sound of a nation putting itself on the global sporting map. Two decades later, the Kingdom’s commitment to motorsport has transformed it into a hub for racing fans, professional drivers, and adrenaline seekers alike.

The Track that Changed the Game

Nestled in Sakhir, the Bahrain International Circuit (BIC) is an architectural and engineering marvel. The 5.4-kilometer Grand Prix circuit is famed for its long straights and tight corners. What truly sets BIC apart is its night race format. Introduced in 2014, the Grand Prix now runs under a dazzling canopy of floodlights, transforming the desert into a glittering arena.

Bahrain’s Formula 1 Legacy: More Than Just a Race

The Bahrain Grand Prix was the first Formula 1 race ever held in the Middle East, paving the way for neighboring countries to join the circuit.

  1. A Gateway to the GCC: Its central location and accessibility make it an easy destination for fans.
  2. Family-Friendly Atmosphere: The event has a reputation as a family event, with entertainment villages and kids’ zones.

Local Economic Impact: The event draws tens of thousands of visitors annually, boosting tourism and retail.

Why GCC Travelers Can’t Miss It

For motorsport fans across the Gulf, Bahrain offers something unmatched: proximity, prestige, and a party-like atmosphere. With direct flights from all major GCC capitals and easy causeway access from Saudi Arabia, attending the Grand Prix is as effortless as it is exciting.

Quick Guide to Bahrain’s F1 Weekend

Top 3 Experiences Beyond the Race:

  1. Drift into culture with a visit to the Manama Souq.
  2. Unwind at The Ritz-Carlton, Bahrain, popular with racing teams.
  3. Take a hot-air balloon ride over the desert for stunning aerial views.

Best Seats in the House:

  • Main Grandstand: For pit lane action and start/finish drama.
  • Turn 1 Grandstand: Prime overtaking spot.
  • VIP Paddock Club: Luxury, networking, and gourmet dining.

Insider Tip: Book early—race weekend hotels and VIP tickets sell out fast!

Oman’s Architectural Gem: A Museum with Global Acclaim

How a modern masterpiece is reshaping Oman’s cultural and architectural landscape.

In a land where tradition and modernity have long walked hand in hand, Oman has quietly been redefining itself as a destination for world-class design and culture. The latest jewel in this transformation is an architectural marvel that has captured global attention: a new-age museum recently honored with the Chapter Award for Public Architecture by the prestigious Australian Institute of Architects.

A Vision Beyond Walls

From the moment you approach the museum, its sleek, contemporary façade, inspired by Oman’s dramatic landscapes—rugged mountains, flowing wadis, and sweeping coastlines—offers a visual narrative. The structure combines glass, stone, and locally inspired materials in a way that feels both rooted in the Sultanate’s traditions and futuristic in its ambition. The award-winning design places emphasis on sustainability and harmony with the environment.

Inside the Experience

Visitors are guided through immersive galleries where interactive installations meet traditional curation.

  • The Heritage Atrium: A vast, light-filled space celebrating Oman’s role as a seafaring nation.
  • The Innovation Pavilion: Showcasing Oman’s modern achievements, from renewable energy to digital technology.
  • Community Spaces: An outdoor amphitheater and shaded courtyards host performances and workshops.

Why It Matters for Oman—and the GCC

For Oman, the global recognition of this museum isn’t just about prestige. It’s a reflection of the nation’s broader cultural and economic goals under Vision 2040. For the GCC at large, this landmark signals a shift in the region’s architectural identity, demonstrating that quiet elegance and context-driven design can achieve global impact.

Plan Your Visit

What to See:

  • Heritage Atrium: Ancient maritime heritage meets stunning design.
  • Innovation Pavilion: A glimpse into Oman’s future-forward industries.
  • Outdoor Amphitheater: Check for live music and cultural performances.

Best Time to Visit:

  • October to April: Pleasant weather for exploring.

Check the museum’s calendar for international art exhibitions and special evening light shows.

Step onto Luxury: The Carpet Comeback ✨

How statement carpets are redefining homes and hotels across the GCC.

In the world of interiors, trends often ebb and flow. But one element—soft underfoot, visually striking, and steeped in heritage—is making a powerful resurgence: the carpet. In 2025, carpets are staging a comeback not as relics of the past, but as centerpieces of contemporary design for both private homes and luxury hotels across the GCC.

Why Carpets, Why Now?

The carpet revival is driven by two intersecting desires: comfort and character. In the GCC, where interiors often lean toward open, airy spaces, carpets bring an inviting warmth and a sense of intimacy. More importantly, carpets are becoming statements of style and identity, treated as works of art.

The Trends Defining the Comeback

  1. Statement Rugs as Art Pieces: Oversized rugs with abstract or geometric designs are replacing traditional wall art as focal points.
  2. Natural and Sustainable Materials: Carpets made of organic wool, bamboo silk, and recycled fibers are in high demand.
  3. Cultural Storytelling: Carpets featuring Arabesque patterns or desert-toned palettes are finding their way into contemporary interiors.
  4. Layered Luxury: Designers are layering rugs of different sizes and textures to create depth.

Hotels Leading the Charge

Luxury hotels across the GCC are using carpets as part of their brand identity.

  • Beach Resorts are incorporating carpets in calming hues inspired by sea and sand.
  • Urban hotels are favoring bold, contemporary patterns to add vibrancy.
  • Boutique properties are curating handwoven carpets from local and regional artisans.

Carpet Trends to Watch in 2025

  1. Oversized Statement Pieces: Think living-room rugs that stretch wall to wall with bold designs.
  2. Desert Palette Chic: Warm ochres, sandy neutrals, and deep blues.
  3. Artisan Collaborations: Limited-edition collections merging global luxury with regional heritage.

Sustainable Luxury: Organic and recycled fibers for eco-conscious buyers.

Cool with a View: Energy-Smart Glass Facades 🏙️

How the GCC is embracing sustainable design without compromising style or skyline.

Across the GCC, from Dubai’s futuristic towers to Doha’s waterfront hotels, glass facades are everywhere. The reason? Today’s glass isn’t just about sleek aesthetics. With advances in energy-smart technologies, architects can now create strikingly transparent buildings that stay cool, conserve energy, and even lower operational costs.

The Rise of Smart Glass in the GCC

For decades, glass-heavy architecture was criticized for being energy guzzlers. But the last decade has seen game-changing innovation. Today’s energy-smart glass facades use advanced coatings, dynamic tinting, and multi-glazing systems to drastically reduce solar heat gain while maintaining abundant natural light.

How It Works: The Technology Behind the Shine

  1. Low-E (Low-Emissivity) Coatings: Ultra-thin metallic layers reflect heat while allowing visible light to pass through.
  2. Double & Triple Glazing: Multiple layers of glass separated by inert gas improve insulation.
  3. Dynamic or Electrochromic Glass: This “smart glass” can adjust its tint automatically or be controlled via an app.

Solar-Generating Panels: Some facades now integrate photovoltaic glass, turning buildings into power generators

Where the GCC is Leading

The region isn’t just adopting these technologies; it’s pioneering their use.

  • Dubai Creek Harbour’s high-rises feature smart glass integrated with AI-driven building controls.
  • NEOM in Saudi Arabia is set to showcase some of the most advanced energy-generating glass facades in the world.
  • Oman’s WATER–FRINT MALL is incorporating hybrid systems that combine solar glass with shading fins inspired by Islamic designs.

Smart Glass in Action – 3 GCC Icons

  1. Museum of the Future, Dubai (UAE): A marvel of curved glass and calligraphy, featuring advanced glazing that minimizes solar heat gain.
  2. Katara Towers, Doha (Qatar): Luxury hospitality meets sustainability, with a double-skin glass façade and dynamic shading.
  3. NEOM Pilot Projects (Saudi Arabia): Early phases showcase solar-generating glass, paving the way for self-sustaining structures.

Paws & Protection: Keeping Pets Safe in GCC Summers 🐾

Essential care tips for furry friends during the Gulf’s hottest months.

For pet parents in the GCC, summer isn’t just another season—it’s a challenge. With temperatures frequently soaring above 45°C, the region’s extreme heat can pose serious risks to our beloved companions. Yet, with the right precautions and knowledge, our furry friends can stay safe and healthy.

Understanding the Risks

  • Dogs and cats primarily cool down by panting, which is less effective in high humidity.
  • Hot surfaces like asphalt can burn paws in seconds.
  • Heatstroke is a real and immediate threat.

Timing is Everything: Rethinking Walks

The number-one rule? Avoid the midday sun.

  • Walk your dog before 8 AM or after sunset.
  • Test outdoor surfaces with the five-second rule: if you can’t hold the back of your hand on it for five seconds, it’s too hot for paws.
  • Shorten walks and prioritize shaded routes or indoor dog parks.

Signs of Heat Stress: What Every Owner Must Know

Even with precautions, accidents can happen. Recognizing the early signs can save a pet’s life. Watch for:

  • Excessive panting or drooling
  • Rapid heart rate
  • Lethargy or unresponsiveness
  • Vomiting or diarrhea
  • Bright red or pale gums

If you notice these symptoms, move your pet to a cool area immediately, offer small amounts of water, and contact a veterinarian.

Quick Pet-Safety Checklist for GCC Summers

  • Walk before 8 AM or after sunset.
  • Always carry water.
  • Test surfaces before walks (the five-second rule).
  • Provide cooling mats or shaded resting spots.
  • Watch for heatstroke signs.
  • Never leave pets in cars, even briefly.
  • Keep grooming smart—don’t over-shave.
  • Prioritize indoor play.

Maldives Calling: Your Ultimate Summer Escape 🌴

Why the archipelago remains the GCC’s go-to destination for barefoot luxury.

When the Gulf sun scorches, the call of the Indian Ocean becomes irresistible. For GCC residents seeking a quick escape that promises both luxury and tranquility, one destination continues to top the list: the Maldives. This chain of over 1,000 coral islands is more than just a holiday spot—it’s a state of mind.

Why the Maldives for Summer 2025?

While many view the Maldives as a winter getaway, summer offers its own allure:

  • Fewer Crowds: A more private, personalized experience.
  • Attractive Rates: Luxury resorts extend off-peak specials.
  • Diving Season: Warmer waters attract rich marine life.
  • Convenient Connections: Direct flights (4-5 hours) from major GCC cities.

Overwater Bliss: Resorts That Define Luxury

Today’s resorts are pushing the concept of overwater villas further with private infinity pools, underwater dining, and bespoke butler service.

  1. The Nautilus Maldives (Baa Atoll): A “no-clock, no-rules” philosophy for ultimate privacy.
  2. Joali Being (Raa Atoll): Perfect for wellness seekers, combining luxury with holistic health.
  3. Soneva Jani (Noonu Atoll): Famous for its slide-equipped villas and stargazing observatory.
  4. Waldorf Astoria Maldives Ithaafushi (South Male Atoll): Accessible ultra-luxury with 11 dining venues and a private island.

Experiences Beyond the Villa

  • Underwater Dining: Restaurants like Ithaa or Subsix let guests dine beneath the ocean’s surface.
  • Private Yacht Excursions: Enjoy personalized beach picnics or snorkel in untouched lagoons.
  • Wellness Retreats: Offering Ayurvedic treatments, guided breathwork, and more.
  • Thrill-Seeking Adventures: Swim with whale sharks, kite surf, or go deep-sea fishing.

Quick Guide – Maldives for GCC Travelers

Best Time to Visit:

  • Summer (May–Sep): For privacy and value.
  • Winter (Nov–Apr): For peak sunshine and calm seas.

Flight Time:

  • 4–5 hours direct from Muscat, Dubai, Doha, or Riyadh.

Must-Try Experiences:

  • Underwater dining at Ithaa or Subsix.
  • Private yacht day trips.
  • Swimming with whale sharks.
  • Coral planting with marine biologists.

Insider Tip: Book early access to a private sandbank for a sunrise breakfast—an unforgettable experience.

KHAREEF SALALAH – RAIN RENDEZVOUS IN OMAN’S HIDDEN PARADISE

When the rest of the Gulf sizzles under the summer sun, a magical transformation unfolds in the southern tip of Oman. Welcome to Khareef in Salalah — a lush, green escape where clouds kiss the mountains, waterfalls dance to nature’s tune, and rain becomes a welcome guest.

Often dubbed the “Monsoon Mirage of Arabia,” Salalah during Khareef (roughly from June to early September) is unlike anywhere else in the GCC. A seasonal spectacle where desert meets tropics, it’s a refreshing reminder that nature always has surprises up its sleeve — even in the most unexpected places.

What Makes Khareef So Special?

The Khareef (Arabic for monsoon) is a unique climate phenomenon that brings cool mist, gentle rains, and fog to Salalah and the Dhofar region. While most of the Gulf battles soaring temperatures, Salalah turns into a carpet of green — with waterfalls gushing, wadis flowing, and mountains wrapped in mystical mist.

For GCC residents craving cool weather, rolling hills, and a connection to nature without crossing continents, Khareef offers the perfect weekend or holiday escape.

Nature’s Showstopper

Ayn Khor, Ayn Athum, and Ayn Razat are just a few of the famed springs and waterfalls that come alive during Khareef. Wadi Darbat, often likened to a scene out of a fairytale, boasts waterfalls cascading down cliffs and paddleboat rides along its serene waters.

For panoramic views, drive up to Jabal Samhan or Jabal Ittin, where clouds swirl around your feet, and the sight of camels grazing in the mist is strangely surreal — and incredibly soothing.

Culture & History Beneath the Clouds

Salalah is not just about rain-soaked greenery. It’s also the ancient Land of Frankincense, a UNESCO World Heritage treasure. Visit the Al Baleed Archaeological Park, the Museum of the Frankincense Land, or shop for aromatic resins in traditional souqs — an ode to the city’s rich past as a global trading hub.

A stroll along the Al Haffa Beach, with its white sands and coconut-lined promenade, gives visitors a taste of Salalah’s coastal charm, while the city’s old architecture and mosques speak of Oman’s deep-rooted heritage.

Perfect for All Types of Travellers

Corporate professionals can rejuvenate amid the misty mountains, unplug from work stress, and reconnect with nature. Homemakers and families find joy in the region’s simplicity — picnicking in the rain, sipping Omani coffee, or shopping for handmade crafts. And for the youth? Every corner of Salalah in Khareef is Instagram gold — from foggy drives to turquoise lakes, every photo tells a story.

Getting There and Getting Around

Salalah is accessible via daily flights from Muscat and major GCC cities like Dubai, Doha, and Riyadh. For road trippers, the scenic drive from Muscat, although long, offers incredible desert-to-mountain transitions.

Car rentals are recommended to explore the region freely, especially to access highland viewpoints and remote wadis.

Poetic Paradox

Khareef Salalah is a poetic paradox — rain in the desert, waterfalls in Arabia, and cool winds in the heat of summer. It’s not just a place, it’s an experience.

If you’ve never had a rain rendezvous in the Gulf, this is your sign. This season, let Salalah surprise you.